business meeting

Leveraging Your Business’s Secret Sauce

As a business owner, you probably understand the importance of consistency and the ability to scale what you do. Establishing and implementing clearly defined Core Processes that are unique to your business model is an essential piece to achieving that success. But what are those, and why do they matter?

Identifying your Core Processes 

Every business has a handful of Core Processes that are critical to the business’ success. It’s important to identify these processes so you can grow your business with consistency. These may include:

  • HR
  • Marketing 
  • Sales 
  • Operations 
  • Accounting 
  • Customer Retention 

Document each process

Once you identify your business’ Core Processes, document the critical steps from start to finish for each Core Process. 

  1. Keep in mind the 20/80 rule: document 20% of the steps that get you 80% of the results. 
  2. Caution: Don’t document 100% of the steps to get you 100% of the results. If you do, you will end up with a 500 page Standard Operating Procedure (SOP) manual that no entrepreneurial team member will want to read and keep updated.
  3. Utilize a checklist mentality, similar to a pilot preparing for takeoff. 

Aim for 1-5 pages of documentation for each process and review and refine as you go. Eliminate unnecessary steps, condense where you can, and allow technology to improve your way

A single source

Once your documentation is complete, you’ll want to package up your process into one source. And instead of reinventing the wheel, try this. 

  • Use your process titles as your table of contents
  • Each documented process becomes one of your sections
  • Use Franchise Model thinking
  • View this as your business’s secret sauce, the way you run the business

Followed by all

Once you’re gone through the work of documenting your Core Process, it’s time to get the entire team on board. 

  • Start by creating a Circle of Life visual showing how these Core Processes work together in the business¹
  • Then, schedule a company meeting to share these Core Processes and demonstrate why they are so important
  • Take the time to train everyone who is part of or interacts with each Core Process 
  • Puts systems in place (measurables, etc.) to ensure everyone follows the Core Processes and manage your team to follow them 

If you’re looking for support with any steps taken in identifying and documenting your core processes, I’m always here to help. Connect with me today to learn more about streamlining your processes and scaling your business. 

¹Traction: Get a Grip on Your Business by Gino Wickman, pp 149-162